Our story begins in 2017, when a beach swim unexpectedly inspired the idea of an edible coffee cup.
Well, not our story. The twiice story.
Our story begins with the four of us – Jamie & Simone and Stephen & Theresa (Jamie's parents). We’ve always had a knack for the artistic and creative, each bringing our own talents, skills and unique perspectives to the drawing board. Call us a family business, or simply a bunch of committed foodies who love getting stuck into a new project together.
As most good things do, the twiice story began unexpectedly, brewed up during one hot summer’s day in 2017. An edible coffee cup, but not one that tastes like seaweed or rice - a really tasty edible coffee cup. To tell you the truth, we came home and completely forgot about it. But a few weeks later, Jamie decided we should give it a shot. We started trialling recipes straight away with standard muffin tins and it wasn’t long before we upgraded to commercial baking equipment. Finally, after years of trial and error, we had a product ready for launch – the twiice cup!
In 2022, we opened a little coffee bar at our HQ in Tāmaki Makaurau, Auckland so that everyone who was curious could pop in and try them.
We also spent 3 weeks in the UK and Europe, sponsoring the European Coffee Symposium in London as well as hosting multiple activations around the UK and Europe. We were especially pleased to have the opportunity to showcase twiice cups at Roasting Plant Coffee in the Selfridges Food Hall and with the team at Coutume Cafe in Paris.
We’re proud to be part of pioneering a new way forward for the environmentally-friendly cup and hope you enjoy it as much as we do.
- Jamie, Simone, Stephen & Theresa